Sunday, October 18, 2009

Vexing the Dull EAR of a Drowsy Man

If you participate in global trade you can run afoul of export regulations. The United States is notoriously sensitive about the shipment of advanced capability to its potential foes. The Bureau of Industry and Security (see their Web Site) is responsible for "enforcing Export Administration Regulations (EARs)."

A mistake here and they may give you a thumping you won’t walk away from. Here's a watchful inspector now.

The FedEx service I select this day is its Export Advisory Services. FedEx provides comprehensive protective services to companies, helping them navigate the regulatory minefield put in place for national security (see The EAS FAQ). Let FedEx deal with these inspectors.

Vanides (2009, p. 1) says that B-to-B global segmentation must deal with a different model. She says that one important dimension is "How customers will use product." Not all export businesses will use the Export Advisory Service, but those on the Export Control List are people who might. There are several categories of industry that will benefit from my service. Two industry classifications I will visit with my Fedex team are software and wireless communications.

NAICS codes
EAR Category 4, Computers, encompasses Software, which has a NAICS code of 511210.
EAR Category 5 (Part 1) is Telecommunications and I drill into the Wireless NAICS code 517210 thusly:

5172 Wireless Telecommunications Carriers (except Satellite)
51721 Wireless Telecommunications Carriers (except Satellite)
517210 Wireless Telecommunications Carriers (except Satellite)

If you're like me and don't like mind-numbing regulations written in bureau-speak, FedEx can help.

Shakespeare, W (1611). Louis the Dauphin, in King John, act 3, sc. 4.

Vanides, A. (2009). Lesson 8: Managing the Global B-to-B Brand Asset with Direct Marketing. Retrieved on October 9, 2009 from WVU IMC 626 Week 8 Readings.

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