Sunday, June 8, 2008

Buzz Building Basics for Blogs

Yaro Starak has published ten techniques to create buzz for a blog (see Blog Buzz )

I am experimenting with Starak’s first tip and have created five pillar posts for my blog, which is about new media. He also recommends preparing a steady supply of other postings on new media that can be added to the blog so it doesn’t get stale.

My first buzz building technique is to do what both Starak and Scott recommend and comment on other blogs. Scott (p 211) says “Commenting on other blogs and including a link back to your own is a good way to build audience.” I plan to go to the blogs that have high traffic according to IceRocket, for “new media”, “integrated marketing communications” as keywords.

My second buzz building technique is to find a blog carnival on “new media” or “integrated marketing communications” and submit one or more of my blog posts. I will go to to find appropriate carnivals.

My third and longer term buzz building strategy is book-marking. I have included widgets on my blog for book-marking with Del.Icio.Us and Digg so others can bookmark my site. I will bookmark my blog with my accounts on these sites once everything is ready to go. According to Arrington (2008, p1 ), Yahoo has integrated Del.Icio.Us into its results rankings. Del.Icio.Us book-marking can improve the search results ranking for my blog.

Here is the html for adding a link to Del.Icio.Us book-marking:

(a onclick="''+encodeURIComponent(location.href)+'&title='+encodeURIComponent(document.title), 'delicious','toolbar=no,width=700,height=400'); return false;" href="")
(img src="" /)

Here is the html for adding Digg book-marking:

(a title="George's%20New%20Media%20Review%207"" href="" target="_blank")
(img src="" /)

Another buzz building technique that Starak recommends is Trackbacking. This is including my posts references to other popular blogs on new media and integrated marketing communications such as Paul Gillin’s blog, and David Scott’s blog. Unfortunately, does not support TrackBacking at this time (see BloggerCom_TrackBack ).

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